The “Hinatayama” part of the name comes from Hinatayama Park, which lies near the new campus and is already familiar to locals as a place where they can relax. Like the park, the new campus is expected to provide a focus for the surrounding community and help to revitalize it. “Hinata” means “a place with sunshine,” and the university hopes that along with art and culture, the new campus will bring a figurative ray of sunshine to the area.